Meet Your Go-To SEO Manager

To implement SEO activities effectively, we’ll need additional support from either your in-house team or an external contractor. We’ll require a web developer, a content writer, and someone capable of making website changes. If these resources aren’t available internally, I can recommend independent specialists from my network. I also have development experience, and most of the time, if it’s just a quick edit, I usually handle it myself, but I make sure to inform the specialist who is handling these tasks.

Keyword research is a crucial part of my SEO process. I typically start by using tools like SEMrush, Ahrefs, or Google Keyword Planner to identify relevant keywords with high search volume and medium-to-low competition. I then prioritize keywords based on factors like relevance, search intent, traffic potential, and competition level. Longtail and question-based keywords are often great opportunities.

As an experienced SEO manager, I would be delighted to share my strategies and insights with you.

To improve organic search rankings and drive traffic, I would implement a comprehensive SEO strategy that includes:

• Thorough keyword research to identify relevant, high-volume keywords
• On-page optimization (titles, meta descriptions, headings, content, etc.) using those keywords
• Technical SEO audits and fixes (site architecture, crawlability, speed, etc.)
• Content creation (blog posts, guides, etc.) that targets specific keywords and provides value
• Link building through outreach, guest posting, and other white-hat tactics
• Local SEO optimization (Google Business Profile, citations, reviews, etc.) if applicable
• Continuous monitoring and adjustment based on performance data

I typically use a combination of tools for SEO analysis and reporting, such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and others. These tools help me monitor rankings, traffic, backlinks, technical issues, and other SEO metrics. I leverage this data to identify opportunities, track progress, and make data-driven decisions to optimize performance.

Staying updated with the latest SEO trends and algorithm changes is essential. I regularly follow industry blogs, attend webinars/conferences, and participate in online communities to learn about updates from Google and other search engines. For example, when Google’s Helpful Content Update rolled out in 2022, I adjusted my content strategy to focus more on in-depth, authoritative content that provides genuine value to users.

Yes, I have extensive experience managing SEO for e-commerce websites. Some common challenges I’ve encountered include optimizing product pages, handling large catalogs with similar content, improving site speed and navigation, and implementing structured data effectively. To address these, I’ve optimized product descriptions, used canonical tags and content clusters, implemented lazy loading and CDNs, and worked closely with developers to implement structured data properly.

For on-page optimization and content creation, I follow a strategic approach:

• Conduct keyword research to identify relevant topics and search queries
• Analyze search intent and create content that genuinely answers user queries
• Optimize content using target keywords in titles, headings, meta descriptions, etc.
• Ensure content is well-structured, easy to read, and visually appealing
• Implement technical on-page SEO best practices (schema markup, image optimization, etc.)

I love using Buzzstream for link building activities. I focus on quality over quantity. My strategies include:

• Creating high-quality, shareable content that naturally attracts backlinks
• Guest posting on relevant, authoritative websites
• Pursuing brand mentions and broken link building opportunities
• Collaborating with industry influencers and partners
• Monitoring and disavowing any low-quality or spammy links to avoid penalties

Common technical SEO issues I’ve encountered include crawl errors, duplicate content, slow page speed, indexing issues, and mobile usability problems. To troubleshoot these, I use tools like Google Search Console, crawlers (Screaming Frog, DeepCrawl), and PageSpeed Insights. I then work closely with developers to implement fixes, such as optimizing server configurations, minifying code, compressing resources, and improving mobile responsiveness.

Yes, I have experience with international SEO campaigns targeting multiple languages and regions. For these, I create localized content and optimize for relevant keywords in each target market. I also ensure proper implementation of hreflang tags, country-specific URLs/domains, and other technical requirements. Additionally, I collaborate with local teams or partners to ensure cultural nuances and local search habits are accounted for.

To measure the success of an SEO campaign, I track key performance indicators (KPIs) such as:

• Organic traffic and conversions (sales, leads, etc.)
• Keyword rankings for target phrases
• Backlink acquisition and Domain Authority/Page Authority
• Technical SEO metrics (site speed, crawl errors, indexing, etc.)
• Engagement metrics (bounce rate, average session duration, etc.)

I typically create comprehensive SEO reports that present this data in a clear and actionable way for stakeholders.

One successful SEO campaign I led was for an e-commerce client in the home appliance industry. Through a combination of technical optimizations, content creation, and link building, we were able to:

• Increase organic traffic by 47% year-over-year
• Improve rankings for over 200 high-volume keywords
• Acquire over 150 high-quality backlinks
• Achieve a 23% increase in online sales

Key strategies included optimizing product pages, creating buyer’s guides and FAQ content, implementing structured data, and pursuing guest posting opportunities.

Collaboration with other teams is essential for successful SEO integration. I work closely with:

• Content teams to ensure SEO best practices are followed in content creation
• Marketing teams to align SEO efforts with broader marketing campaigns and goals
• Web development teams to address technical SEO issues and implement optimizations
• Analytics teams to track and report on SEO performance metrics

Regular meetings, documentation, and training sessions help ensure seamless collaboration.

I have dealt with Google penalties and traffic drops in the past. In one instance, a client’s website was hit with a manual penalty for unnatural link building practices. To recover, I:

• Audited the backlink profile and disavowed all spammy/low-quality links
• Removed any thin or duplicated content from the site
• Implemented technical fixes for crawl errors and site architecture issues
• Submitted a reconsideration request to Google after addressing all violations

After several months of cleanup work, the penalty was lifted, and organic traffic gradually recovered.

For mobile SEO optimization, the most important factors are:

• Ensuring the website is fully responsive and mobile-friendly
• Optimizing page speed and performance on mobile devices
• Implementing Accelerated Mobile Pages (AMP) for faster load times
• Ensuring technical mobile usability (no flash, readable font sizes, etc.)
• Optimizing for mobile-specific user behaviors and search queries

I use tools like Google’s Mobile-Friendly Test, PageSpeed Insights, and mobile crawlers to identify and fix any mobile usability issues.

I prefer working remotely and do not require visa sponsorship. Throughout my career, I have successfully worked with multiple clients without any issues. I have signed numerous contracts, consistently ensuring all documents are in order without encountering any problems.