About Efryll Carmelo: SEO Expert Philippines

Google Partner Certified Professional

15+ Years in Digital Marketing and SEO

Who I Am

Hi, I'm Efryll: Your Dedicated SEO Manager

I'm a Senior SEO Manager based in Iloilo, Philippines. For over 15 years I've been working across the digital marketing landscape, helping businesses in the US, Canada, Australia, and beyond grow their organic traffic, improve search rankings, and turn that visibility into real revenue.

When you hire me, you get direct access to the person who knows your site, your history, and your goals. No account managers passing work to juniors. And I fit the way you work: I can manage your SEO end to end, integrate into your existing marketing team, or build and lead an SEO team for you. Over 15 years I have done all three, including helping one long-term client grow his Philippine team to 30 people.

Outside of SEO, I enjoy adventure travel, experimenting with new recipes, and unwinding as an avid PC gamer.

Education

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Bachelor of Science in Information Management West Visayas State University, 2005 to 2009

Licenses & Certifications

Google Ads Search Certification Google · Issued Mar 2024 · Credential ID 192779874

Google Ads Measurement Certification Google · Issued Mar 2024 · Credential ID 200104948

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Certified Project Manager (CPM) Phoenix One Knowledge Solutions · Issued Sep 2019

Work History

Career Timeline

From link building in Iloilo to leading SEO for B2B agencies in Canada. Here's how the journey looks.

Jun 2024: Present · Jumpfactor Marketing (Canada, Remote) SEO Specialist / Manager

Leading SEO strategy and execution for a portfolio of complex B2B websites across MSP, SaaS, technology, and IT services industries. Spearheading automation and process improvement using App Script, Claude Code, Make, and AI-powered tools. Managing multiple client accounts end-to-end while supporting the client onboarding pod.

Oct 2019: Present · Ampry / HireWithGrit (United States, Remote) Senior Product and Project Manager, SEO Specialist and Developer

Leading cross-functional teams through full product lifecycles for WordPress-based products. Managing Agile development processes, sprint planning, and go-to-market strategies. Conducting market research and leveraging analytics to drive continuous product optimization.

Jul 2022: Jan 2024 · My Biz Niche (Phoenix, AZ, Remote) Web Project Manager

Gathered requirements from stakeholders, developed project plans and timelines, assembled project teams, and managed web builds from conception through launch. Oversaw technical development, conducted UAT, and reported progress to leadership.

Apr 2016: Jan 2020 · iConcept MD Contact Solutions (Pasig, Philippines) Digital Marketing Supervisor

Led website development projects with a focus on SEO best practices and multimedia optimization. Executed targeted digital marketing and social media campaigns to drive conversions. Managed and mentored web developers, designers, and content creators across multiple projects.

Jan 2013: Mar 2019 · Genesis Net Development (United States, Remote) WordPress Developer

Developed and customized WordPress websites and themes. Built e-commerce solutions using WooCommerce and other platforms. Handled site maintenance, security, and performance optimization. Proficient in HTML, CSS, JavaScript, and PHP throughout this role.

Jan 2013: Apr 2015 · Alex Farfurnik (China) Project Manager

Managed, supervised, and trained a team of 20+ content writers, SEO specialists, and developers. Ensured quality standards were consistently met and used project management systems to track team progress and deliverables.

Jan 2011: Jan 2017 · Business Training Team (United States, Remote) Project Manager / SEO / Web Developer

Architected, implemented, and managed web-based applications and databases from initial design through deployment. Developed client-side web interface components, monitored uptime and hosting, and collaborated closely with technical staff.

Jul 2010: Mar 2017 · Freelance (Remote) Project Manager, SEO Specialist, Web Developer

Delivered SEO strategy, internet marketing, and web development services for independent clients. Conducted keyword research, on-page optimization, link building, and technical SEO while reporting on key performance metrics.

Jun 2010: Dec 2010 · DLinkersSEO (Iloilo, Philippines) Link Builder

Analyzed various niches and verticals, identified linkable assets on client websites, and developed custom link acquisition strategies for maximum efficiency. This is where hands-on SEO began.

Jan 2010: May 2010 · TeleTech (Philippines) Customer Service Representative

Delivered customer support and resolved client inquiries in a fast-paced contact center environment.

Oct 2009: Dec 2009 · ePLDT Ventus (Iloilo, Philippines) Web Services Technical Support

Maintained over 15,000 florist websites, providing web services technical support to a large-scale client portfolio.

Expertise

Skills and Capabilities

A complete digital marketing skill set built over 15+ years of hands-on work.

SEO Core Skills

SEO Audit Keyword Research Technical SEO On-Page Optimization Link Building GBP Optimization Content Clusters Schema Markup Local SEO E-Commerce SEO International SEO GEO / AI Search

Additional Digital Marketing

Web Development Web Design Project Management Web Hosting Digital Marketing Mgmt Social Media Marketing PPC / Google Ads Press Release Mgmt Analytics and Reporting Team Leadership SEO Automation AI-Powered SEO

Tools

Tools I Use

The same professional stack used by the world's top SEO teams.

SEMrush

Ahrefs

Screaming Frog

Surfer SEO

Buzzstream

Moz

$Rank Math$ Rank Math

Yoast SEO

SE Ranking

MarketMuse

LongTail Pro

Page Optimizer Pro

Content Pace

BrightLocal

Experience

Companies and Clients I've Worked With

Over 15 years, I've partnered with businesses across industries and continents.

Client Feedback

What Clients Say About Working With Me

★★★★★

"Efryll was the first guy I hired from Iloilo City and we worked together for over 2 years. During this time my team in the Philippines grew to 30 people, most from Iloilo using the help of Efryll. All the Iloilo team was recruited and managed by Efryll and I fully trusted his decisions about bringing in more people and handling more complex tasks. We also personally met and spent a few days together when I went to meet the team in Iloilo. I highly recommend Efryll."

Alex Farfurnik CEO, TENKI-JAPAN

★★★★★

"Efryll is very easy to communicate with. He built websites, managed all my hosting accounts, and did SEO work for me. He never disappeared, and more importantly, he was always honest with me. If he needed an adjustment in the schedule or time off, he would just tell me, and he always kept up with his work. He actually didn't need much management on my end. Once he knew what I needed, he just did it. He always took the initiative to research and figure things out without being told. I like him more than any other PH team member I've ever had."

Jeanne Kolenda CEO, Business Training Team | In Touch Solutions, LLC

★★★★★

"Efryll is always available when needed and comes prepared with questions and next steps, so conversations turn into decisions instead of follow-up meetings. He works independently, grooming and prioritizing his own tasks without needing to be managed. What stands out most is that he is always giving his insights to improve our processes: he does not just complete the work in front of him, he looks at how the work itself is done and brings forward suggestions that have saved the whole team real time. Even when there are delays and hiccups beyond his control, he is always looking for ways to help the team move things forward."

Priya T. Senior Account Manager, Jumpfactor Marketing

Why Philippines

Why Hire a Philippines-Based SEO Manager?

The Philippines is consistently ranked among the top BPO destinations globally, and for good reason.

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English Fluency

English is an official language in the Philippines. Business communication, reporting, and strategy are all delivered in professional, fluent English.

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Cost Efficiency

Save 60 to 70% compared to a US-based hire without sacrificing quality or expertise. You get senior-level SEO management at a fraction of the cost.

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US Time Zone Compatible

I am experienced working on US Eastern, Central, and Pacific time schedules. Real-time collaboration, fast turnarounds, and reliable availability.

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Western Cultural Alignment

Filipinos have significant exposure to Western culture, making collaboration intuitive. Clear communication and shared expectations from day one.

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Strong Work Ethic

Reliability and dedication are non-negotiables. I consistently meet deadlines, deliver quality work, and maintain transparency throughout every engagement.

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No Legal Complexity

No visa requirements. No immigration paperwork. Remote collaboration is fully compliant. All contracts and documentation are handled without issue.

Ready to Work Together?

Let's start with a free 30-minute consultation. I'll review your current SEO situation and tell you exactly what I would do to improve it.

Let's Talk! See My Results