SEO Services

SEO & Analytics Reporting: GA4, GSC, Looker Studio + AI Traffic Tracking

Every month, I track 200+ keywords, organic traffic trends, backlink changes, and Core Web Vitals for your site, plus, on GEO engagements, your AI referral traffic from ChatGPT, Gemini, and Perplexity and your Share of Model scores across all five LLM platforms.

Set Up SEO Reporting → Start with an SEO Audit
SEO analytics and reporting by Efryll Carmelo tying organic pipeline to revenue with GA4 and Looker Studio

What I Track for You Every Month

I track both traditional organic performance and AI search visibility in your report, because AI referral traffic is now a measurable channel with its own conversion behavior, and you deserve to see it.

Traditional SEO Metrics

  • ✓Organic traffic: sessions, users, pageviews YoY and MoM via GA4
  • ✓200+ keyword position tracking: rankings by tier (1–3, 4–10, 11–20)
  • ✓GSC impressions, clicks, CTR, and average position by page
  • ✓Backlink profile changes: new referring domains, lost links, DR trend
  • ✓Core Web Vitals status: LCP, INP, CLS pass/fail by URL group
  • ✓Conversion attribution: organic traffic contribution to leads, form fills, calls

AI Search Metrics

  • ✓AI referral traffic: sessions from chatgpt.com, ai.google.com, perplexity.ai, x.com
  • ✓AI vs. organic conversion rate comparison: AI visitors convert at 4.4x rate (Semrush, 2025)
  • ✓Share of Model (SoM) scores: citation frequency per platform vs. top 3 competitors
  • ✓AI referral traffic trend: MoM and YoY growth in AI-referred sessions
  • ✓Platform breakdown: which LLMs drive the most referral traffic and conversions
  • ✓Schema validation status: monthly Rich Results Test check per priority page

Reporting Tools

  • ✓Google Analytics 4: traffic, engagement, conversion, and AI referral channel groups
  • ✓Google Search Console: index coverage, query performance, Core Web Vitals
  • ✓Ahrefs: keyword position tracking, backlink monitoring, competitor comparison
  • ✓SEMrush: keyword gap analysis, position tracking, site audit integration
  • ✓Looker Studio: live dashboard with all data sources connected, shareable client view
Beyond Rankings

How I Tie SEO to Pipeline and Revenue

Most SEO reports show traffic and rankings. Those are inputs, not outcomes, and they are the reason SEO budgets get questioned. As a senior SEO manager and specialist, I report on what leadership actually cares about.

  1. Conversion tracking in GA4. Organic-sourced leads, demo requests, and form fills configured as key events, not just sessions and pageviews.
  2. Keyword-to-revenue mapping. Which high-intent rankings drive pipeline, tied back to your CRM where the data allows, so you can see which terms are worth defending.
  3. AI referral tracking. A custom GA4 channel group for ChatGPT, Gemini, and Perplexity traffic, which standard reports miss entirely. As buyers shift to AI search, this is where new pipeline is hiding.
  4. Share of Model. How often your brand is cited across the AI platforms, tracked month over month alongside your competitors.

The result is a report a decision-maker can read in two minutes, not a vanity dashboard nobody opens.

The Report

What the Monthly Report Tracks

Five metrics, each with a source and a reason. If a number does not change a decision, it does not make the report.

MetricSourceWhy It Matters
Organic leadsGA4 key eventsThe outcome everything else serves
High-intent rankingsSearch ConsoleCommercial terms, not vanity keywords
Referring domainsSearch Console links reportAuthority trend behind the rankings
AI referral trafficGA4 custom channel groupChatGPT, Gemini, and Perplexity visits standard reports miss
Share of ModelMonthly AI engine auditWhether AI answers name you or a competitor

SEO & Analytics Reporting: Frequently Asked Questions

What does SEO and analytics reporting cover?

Organic traffic trends, 200+ keyword positions, backlink changes, Core Web Vitals, conversion attribution, AI referral traffic (from ChatGPT, Gemini, Perplexity), and Share of Model scores across all five LLM platforms.

What tools are used in SEO reporting?

Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Looker Studio for dashboards. AI referral traffic isolated via custom GA4 channel groups. Share of Model tracked manually across ChatGPT, Gemini, Perplexity, Grok, and Claude.

How are AI referral traffic and Share of Model tracked?

AI referral traffic in GA4 is isolated by a custom channel group capturing chatgpt.com, ai.google.com, perplexity.ai, x.com, and claude.ai. SoM is tracked monthly: target queries run across all five LLM platforms, citation appearances recorded in a structured scoring sheet.

How many keywords are tracked?

200+ target keywords monthly, organized by page-to-keyword mapping, search intent category, and ranking tier (positions 1–3, 4–10, 11–20). Cross-referenced with conversion data to identify which ranking pages drive actual business outcomes.

How is the monthly SEO report delivered?

Via a Looker Studio dashboard with live data connections: clients view current data at any time. A monthly written summary covers highlights, anomalies, top-performing pages, keyword movements, and recommended priorities for the next 30 days.

Get SEO Reporting That Includes AI Traffic

Traditional SEO dashboards miss the fastest-growing traffic channel. Get reporting that tracks AI referral sessions, conversion rates, and Share of Model alongside your standard organic metrics.

Set Up SEO Reporting →

Related Services

SEO Consulting

Strategy informed by the data the reporting uncovers

Competitive Analysis

SoM baseline analysis vs. top 3 competitors

GEO Services

Grow the AI referral traffic numbers the reporting tracks

SEO Audit

Technical baseline audit before reporting begins