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Notes from 15 years in search: algorithm history I lived through, AI search experiments I'm running now, and lessons from real client work. Written by me, not a content mill.
Working Together
Real overlap windows for each market, an hour-by-hour day, the daylight saving trap nobody warns you about, holiday planning, the async toolkit, and what actually happens when your site breaks at 2 a.m.
By Efryll Carmelo · August 5, 2026 · 12 min read
B2B Playbook
Full-funnel content mapping, buying-committee targeting, LLM visibility for B2B queries, and measurement that survives six-month attribution windows.
By Efryll Carmelo · August 5, 2026 · 10 min read
Process Deep-Dive
The nine steps in order, the tool and output for each, and the impact-times-effort prioritization that turns findings into a roadmap instead of a 60-page PDF.
By Efryll Carmelo · August 5, 2026 · 10 min read
Hiring Decision
Fully-loaded cost math, ramp time, skill breadth, and continuity risk compared honestly, plus the freelancer-plus-internal-owner hybrid that beats both pure options.
By Efryll Carmelo · August 3, 2026 · 9 min read
AI Search
The numbers behind the click decline, the GEO playbook that answers it, and what a quarter of AI search work actually contains: citations, schema, crawler access, answer-shaped content.
By Efryll Carmelo · July 30, 2026 · 10 min read
Buyer Protection
Nine warning signs, what each usually means underneath, and the cleanup bills they lead to. Written by someone who has spent years undoing other providers' work.
By Efryll Carmelo · July 28, 2026 · 9 min read
Hiring Guide
Twelve interview questions with what a good answer sounds like for each, plus the reference-call and trial-project process that filters out the pretenders.
By Efryll Carmelo · July 26, 2026 · 10 min read
Hiring Insight
Cost economics, English fluency, timezone coverage, and a talent pool trained on Western clients: the honest case, including the legitimate concerns, from inside the pool.
By Efryll Carmelo · July 25, 2026 · 9 min read
Pricing Guide
Real 2026 rate bands for the US, UK, Canada, and Australia, the pricing models freelancers actually use, and how to budget for outcomes instead of hours.
By Efryll Carmelo · July 22, 2026 · 9 min read
Inside the Work
Not the job-description version. My actual Monday-to-Friday on a client retainer: crawls, content optimization, developer tickets, AI search visibility, and the Friday report clients actually read.
By Efryll Carmelo · July 20, 2026 · 9 min read
Cost Comparison
Real rate ranges, honest trade-offs, and a decision framework, from someone who has worked in all three models over 15 years.
By Efryll Carmelo · July 9, 2026 · 9 min read
Hiring Guide
Realistic rates, agency vs dedicated manager vs freelancer, the skills that matter in the AI search era, red flags, and interview questions that actually filter. Written from inside the talent pool.
By Efryll Carmelo · July 5, 2026 · 11 min read
Industry Retrospective
I built spam links for a living. Then Google burned it all down, twice. The whole story: micro-niche AdSense sites, the Panda and Penguin cleanup years, the guest posting hamster wheel, and why the AI search era is the most fun this industry has been since 2010.
By Efryll Carmelo · July 4, 2026 · 12 min read
Industry Roundup
Technical SEO, on-page, link building, local SEO, and the new wave of AEO/GEO practitioners. Who they are, what they're known for, and where to find them: an honest map of the Philippine SEO talent pool.
By Efryll Carmelo · July 2, 2026 · 10 min read
More posts coming. Want SEO help in the meantime? Let's talk.