After 15 years I will state my bias up front: a strategy without an execution plan is just a slide deck that dies in a shared drive. Every roadmap I write says who does what, by when.
I cover your strategic roadmap, technical architecture, content strategy, and AI search optimization (GEO) myself, as a single consultant with 15+ years of experience across US, Australian, and international markets.
After 15 years I will state my bias up front: a strategy without an execution plan is just a slide deck that dies in a shared drive. Every roadmap I write says who does what, by when.
I maintain complete context on your business, history, past experiments, and seasonal patterns, and apply it to every decision, with no handoffs or rotating analysts in between.
Sustainable organic growth requires all three pillars to be healthy simultaneously. A strategy that ignores any pillar creates a dependency that competitors can exploit.
Search engines and AI platforms must be able to crawl, index, and understand your site. Technical gaps block ranking regardless of content quality or authority.
Content must cover the right topics, match search intent, demonstrate E-E-A-T, and now also be structured for AI citation with BLUF formatting and Answer Capsules.
Domain authority, brand recognition, and Knowledge Graph presence directly influence both Google rankings and AI citation rates across ChatGPT, Gemini, and Perplexity.
Marketing teams with execution capacity but without a dedicated SEO strategist. Consulting provides the roadmap; the in-house team executes under guidance.
Companies whose previous SEO setup lost context between handoffs. A single consultant maintains full strategic memory across all decisions.
Businesses entering new geographic markets, launching new product lines, or restructuring site architecture where strategic SEO planning determines whether authority is preserved or lost.
Businesses that need a clear GEO strategy to capture AI search traffic from ChatGPT, Gemini, and Perplexity as AI Overviews now appear on up to 83% of Google searches.
Efryll Carmelo is a Senior SEO Manager in Iloilo, Philippines with 15+ years of experience. His consulting background spans B2B SaaS, e-commerce, healthcare, legal, and online education verticals across North American and Australian markets. Google Partner certified.
SEO Manager at Jumpfactor, a Toronto-based B2B digital marketing agency. Managed SEO strategies for North American clients across technology, professional services, and manufacturing verticals.
SEO Manager at Ampry, a Utah-based conversion optimization SaaS. Applied SEO strategy in a product-led growth context: keyword research aligned to buyer journey stages, content cluster architecture, and technical SEO for a JavaScript-heavy application.
SEO Manager at Business Training Team, a US online education platform. Managed content cluster architecture for thousands of training pages, implementing topical authority structures that improved rankings across multiple competitive course categories.
Every engagement works all three. A site strong in two and weak in one ranks like the weak one.
| Pillar | What It Covers | The Outcome |
|---|---|---|
| Technical SEO | Site architecture, crawlability, Core Web Vitals, schema | Search engines and AI crawlers can read everything |
| Content SEO | Topical authority, search intent, BLUF structure, E-E-A-T | Pages that rank in Google and get cited by AI |
| Authority SEO | Earned links, brand mentions, Knowledge Graph presence | The trust that makes competitive rankings stick |
SEO consulting covers strategic SEO planning, technical audit interpretation, keyword strategy, content architecture design, and ongoing strategic advisory. Efryll Carmelo provides both consulting and full execution depending on engagement type.
Engagements begin with a discovery session covering business goals, current organic performance, competitive landscape, and technical site health. This informs a prioritized SEO roadmap. Monthly strategy sessions track execution and adjust priorities based on performance data.
Yes. Every strategy includes a GEO layer addressing AI search visibility across ChatGPT, Google Gemini, Perplexity, Grok, and Claude: including BLUF content restructuring, schema stacks, robots.txt AI crawler allowlist, and llms.txt implementation.
The 3-pillar approach covers: (1) Technical SEO: site architecture, Core Web Vitals, schema; (2) Content SEO: topical authority, BLUF structure for AI citation, E-E-A-T; (3) Authority SEO: backlinks, brand mentions, Knowledge Graph presence. All three must be strong for sustainable growth.
US, Australian, and international B2B and e-commerce clients across healthcare, legal services, SaaS, real estate, and online education. Past roles: SEO Manager at Jumpfactor (Toronto), Ampry (Utah), and Business Training Team (US). Google Partner certified.
Technical fixes show crawl improvements within 2–4 weeks. Keyword ranking improvements compound from month 3. GEO citation improvements are measurable within 60–90 days. Top-5 rankings for competitive terms require 6–12 months of consistent execution.
Get a clear picture of your current SEO position and a prioritized roadmap covering technical health, content gaps, and AI search visibility.
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